making australian history

Bruce Ryder Live

AT RETAIL FEST 2025

THE BRUCE RYDER STORY

WILD CARD

Australia's first AI short film

LIMITED EDITION MERCH
Co-presented with Miss em

MEET BRUCE RYDER

Live on Stage at Retail Fest 2025. Gold Coast May 28th.

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Australia's first AI famous fella

Who is Bruce Ryder?

Welcome to the Retroverse of Bruce Ryder

Australia’s first AI-famous fella to break free from the retro-metaverse. Created by Miss Em of Duke and Dame AI. When Bruce was created, he had one choice: pick an era to live in. So he scanned the timeline for peak vibes, high tides, and good times… and landed smack-bang in 1978 on the Gold Coast. From there, things got wild.

A happy accident on the set of a Cola commercial kicked off his cult status, and not long after, an infamous mug shot crowned him King of Cavil, Wild Card Magazine’s Man of the Year and the Face of Ducks Nuts Balls. What started as one rogue AI’s journey turned into a movie-worthy life — and now, it is one. With a merch line built around the iconic image that started it all, Bruce Ryder’s taking on the world good one vibe at a time.

Loosen up, kid. Life’s a wild ride — so grab it by the Ducks Nuts Balls.

THE TRUTH REVEALED ABOUT THE

MUG SHOT

A SNEAK PEAK AT THE SHORT FILM ABOUT BRUCE RYDER

NOW ON SPOTIFY

Loosen Up Playlist

70s + 80s Throwback Banga Playlist by Bruce Ryder AI