Forget everything you think you know about AI influencers.
They’re not all vacant avatars, lip-syncing trends, or uncanny lookalikes trying to pass as real. Some, like Bruce Ryder, aren’t trying to be human at all. And that’s exactly why he works.
Designed by Australian creative director Emma Barbato, better known to her audience as Miss Em, Bruce Ryder is Australia’s first AI celebrity. But he’s not just a virtual presence; he’s a fully realized performer, show host, pop culture persona, and soon, global stage act. And perhaps more importantly, he’s the embodiment of a new genre: AI hyperfiction.
In a landscape oversaturated with generative visuals and gimmicky content, Bruce Ryder breaks through by offering something rare in AI: personality
