A Bruce Ryder Tank or tee? Don’t pick until you’ve seen it styled.

Miss Em, Creator of Bruce Ryder, has teamed up with Genflix Interactive Worlds to bring you the first interactive merch store styling video made for the King of Cavil. It’s built for the exact moment you’re staring at two pieces and can’t decide between the tank and the tee.

If you want inspo, you choose your own way through the interactive look book. Pick a garment, pick a vibe, and watch the look change with every tap. See how it works for a long day in workwear, how it turns into an evening look, and how a vintage, distressed, acid wash piece can go from casual to confident with just a few swaps. The classic Bruce Ryder merch has plenty of attitude of its own, and this shows you how to make it work harder: dressed up, dressed down, and everything in between.

And for those who make play along and make the choices, get a something little special at the end. 

Powered by GenFlix Interactive Worlds and live now on every Bruce Ryder merch product page.

SHOP THE MERCH